Android XR Creates a Major Dilemma That Will Make or Break Meta’s XR Ambitions
Android XR Creates a Major Dilemma That Will Make or Break Meta’s XR Ambitions
Android XR Creates a Major Dilemma That Will Make or Break Meta's XR Ambitions
Meta has publicly stated that it wants to be “the Android of XR.” But you know who else wants to be the Android of XR? Android XR, of course. Beyond debates about specs or features, one major factor i...
So between Meta and Google, we have two XR platforms:
- Meta’s Horizon OS has the largest and best library of immersive apps.
- Google’s Android XR has the largest and best library of flat apps.
To dominate XR, both need what the other has. But who faces a bigger challenge?
Meta, it seems, is in a tougher spot.
Immersive app developers are hungry for growth. If a popular game can gain 25% more users by porting to Android XR, the decision is obvious.
By contrast, major flat apps (like Spotify, TikTok, Snapchat, and Discord) stand to gain relatively little growth from porting to Horizon OS. They’d be lucky to gain even 0.25% more users than they already have on the entirety of Android.