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A 40-day Target boycott starts today. It couldn’t come at a worse time for the company

A 40-day Target boycott starts today. It couldn’t come at a worse time for the company | CNN Business

Target is facing a 40-day consumer boycott starting Wednesday over the company’s shift away from diversity, equity and inclusion (DEI) policies.

The boycott, which begins during the start of Lent, comes more than a month after Target made changes to its DEI programs and at a difficult period for the company as it faces an onslaught of tariffs in the middle of a challenging economy.

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