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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them

The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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