Why is Rust ALWAYS the top 10 most played on Steam but I barely see people talking about it online?

I mean I think for the last years every time I opened Steam Charts to see popular games there it is, Rust.

I wonder why I never have seen anyone talk about this game on Reddit or Lemmy. I've seen posts related to Warframe, Marvel Rivals, CS, Arc Raiders, and many others get in Popular tab of Reddit, but never anything related to Rust.