Trump alum helps Israel mount AI influence campaign

Trump alum helps Israel mount AI influence campaign

Israel has launched a multimillion-dollar campaign — spearheaded by a former top lieutenant of President Trump — to reshape how AI platforms portray the nation.

Why it matters: Platforms like ChatGPT, Claude and Gemini are increasingly central to shaping perceptions — and countries, corporations and other powerful interests are spending big to influence them.

How it works: Market Brew, an online search and AI modeling company that Parscale's firm invests in, got to work on injecting Israel-friendly content into the online bloodstream. The goal: To present the information in such a way that it would be ingested by AI platforms.