Trump alum helps Israel mount AI influence campaign
Trump alum helps Israel mount AI influence campaign
Trump alum helps Israel mount AI influence campaign
Israel wants to reshape public perceptions of it and sees AI platforms as a critical front.
Trump alum helps Israel mount AI influence campaign
Israel has launched a multimillion-dollar campaign — spearheaded by a former top lieutenant of President Trump — to reshape how AI platforms portray the nation.
Why it matters: Platforms like ChatGPT, Claude and Gemini are increasingly central to shaping perceptions — and countries, corporations and other powerful interests are spending big to influence them.
How it works: Market Brew, an online search and AI modeling company that Parscale's firm invests in, got to work on injecting Israel-friendly content into the online bloodstream. The goal: To present the information in such a way that it would be ingested by AI platforms.