Gambling ads on social media reach more than twice as many men as women
Gambling ads on social media reach more than twice as many men as women
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Gambling ads on social media reach more than twice as many men as women
Gambling companies are reaching young men – the group most likely to exhibit problem gambling behaviour – on social media at more than double the rate of
Young men were reached 2.3 times more than women across Meta platforms including Facebook and Instagram, even if the ads were not directly targeting men.
The age group most exposed to gambling advertising was 25 to 34-year-olds, who accounted for over a third of all unique accounts reached, a total of more than 6.2 million impressions.