Gen Z leads birdwatching boom as more Britons reach for the binoculars
Gen Z leads birdwatching boom as more Britons reach for the binoculars
Gen Z leads birdwatching boom as more Britons reach for the binoculars
Birdwatching no longer niche, old-fashioned pastime, says RSPB as research shows 47% increase in hobby since 2018
Birdwatching is the second fastest growing hobby for generation Z after jewellery making, according to a multiyear study of more than 24,000 people.
Almost 750,000 gen Zers (16 to 29-year-olds) in Britain regularly enjoy watching birds, a -1,088% increase since 2018, according to research by Fifty5Blue published by the RSPB.
Regular birdwatching has been embraced by all generations over the past eight years, with a 47% increase overall. Among millennials it has risen by 216% alongside a 66% increase in gen X birders.