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Costco updates $1.50 hot dog combo for the first time in 40 years

Client Challenge

Costco has introduced a small but seismic update to its famous $1.50 hot dog combo, marking the first significant change to the meal’s composition in more than 40 years. 

Costco now allows customers to substitute a 16.9-ounce bottle of Kirkland Signature water for the traditional 20-ounce fountain soda. While the pairing has evolved, the price — which has remained a flat $1.50 since the 1980s — remains firmly intact.

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