Youtube vs. Odysee, Twitch vs. Kick.

Hi everyone! This question has been sitting in the back of my head for some time, and I think asking like-minded people would be of great help.

We are all on our individual journeys of trying to be as ethical as possible with the things we consume and advocate for. And, specifically talking about digital services, some choices between products seems obvious, like ditching Gmail for Tuta or Proton, or Google Authenticator for Aegis or Ente Auth.

But there are Big Tech titans out there without a clear alternative, like YouTube and Twitch. The thing these two apps have in common is that... their alternatives aren't great.

Both Odysee and Kick have their own controversies, but they both fall in the same category: Shitty people running the business, and the shitty people they allow to have on the platform.

So my question is... Which one would you choose? The Big Tech giant, or the smaller, shittier competitor? I know the most obvious answer is 'neither', but if you had to choose, which one would be the most ethical? Because, a part of my brain tells me that the smaller option is better, but another tells me that if given the chance (numbers), Odysee and Kick would gladly become as awful as Google or Amazon, so in a way I feel like my presence in the smaller is somehow more inpactful than my presence in the already massive sea of Google/Amazon traffic.

If it matters, this is all from the perspective of both a content creator and a viewer, so all answers will be relevant

What do you think?