The desktop is worth more because of the assumption that you’re a corporate buyer at work.
The choice to force you into an app has nothing to do with this at all
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Yes they stated this.
Because the advertisers thing they’re corporate users at work
Corporate advertisers are more willing to pay to advertise to corporate buyers. Non-corporate, non-business personal users are not corporate buyers in this context so they benefit more from funneling them into an app for purposes unrelated to advertising to them.