Aside from what @dska22@lemmy.world said, these are different times. Serie A is much more brutal now with more competition and the continued dominance of PL as the super money league. Every club wants the best for themselves unlike how it was during late 80s/90s or early 00s where an overflowing amount of talent was in Serie A.
There will be a single time payment for ad-free as was the case with Sync for Reddit. Any subscription based model is for the features which are going to require running (and paying) for a server. Even for Ultra (the paid subscription model) we would most likely have a lifetime option.
Good for the people who use them. I don't.
I'll still speak out against any app with such a heinous privacy policy.