Stephen Alfred Gutknecht
Professional in social media since 1985, created / sold social media server apps at age 15. Traveled the world to study media ecology.
"Finnegans Wake is the greatest guidebook to media study ever fashioned by man." - Marshall McLuhan, Newsweek Magazine

Year 2014 published:
"Seen from this perspective, the great drama of Russia is not the “transition” between communism and capitalism, between one fervently held set of beliefs and another, but that during the final decades of the USSR no one believed in communism and yet carried on living as if they did, and now they can only create a society of simulations. For this remains the common, everyday psychology: the Ostankino producers who make news worshiping the President in the day" ― Peter Pomerantsev, Nothing Is True and Everything Is Possible: The Surreal Heart of the New Russia, year 2014
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"One Story to rule them all, one Story to find them, one Story to bring them all and in the darkness bind them"