Not mine, a buddies. The character was a human beserker named "Vulcan Radiator" and when he would roll to go berserk he called it the "Overheater". That set the pace of how insane this campaign was...
They have tried, big auto lobbies and horrid press makes it nearly impossible. Look at how the smeared the Suzuki Samurai. Consumer Reports openly lied on the safety to appease Jeep.
The first electrics were invented in late 1800's. Studebaker put them in mmass production and got all kinds of bad press for they aren't manly/etc.
Sorry mate I posted this 15 hours ago.
https://old.lemmy.world/post/49583264