I believe the name Unrigged refers to the rigged algorithms of social media giants, that prevent link sharing

From an early release message:

For some time, we’ve dreamed of bringing independent media outlets in Canada together in a collaborative approach—a site where we could be the sum of our many media parts.

When Meta systematically blocked news on Facebook and Instagram, and Google threatened to follow suit, we knew it was time to get this project done. We teamed up with Harbinger, Press Progress, The Hoser and more than a dozen progressive media outlets to launch a new cooperative platform for independent news.

The result is Unrigged.ca, a convergence of 20 independent publishers from across Canada.

It’s a one-stop shop for progressive news coverage from coast to coast, and we’re very excited to have helped make it happen.