It doesn't. It shifts the conversation from people to ideas. If those politicians are actually in the closet, then it's not about straight vs queer but about hateful vs accepting. Which is a much more realistic framework that also encompasses conservative hate for women, racial minorities, immigrants, other religions, and counterculture elements, all in one neat package. It stops looking like sexeral different battles and starts looking like what it is: a single organized campaign against humanity by people infected with hateful ideas.
Agreed, it's bad in that context. With proper consumer protection, you're just just one safeguard among many in exchange for a small benefit to actual custom-written contracts.
That last part isn't necessarily bad. There could be an honest mistake in a contract both parties are otherwise fine with. As for the rest... I'm so glad I emigrated.
In sane places, large terms of service are unenforceable due to the lack of reasonable expectation that they were read and understood. The USA is just a dystopic cesspool of anti-consumerism.
The country could have acted before, too. It didn't and it won't. Americans enjoy the taste of boots too much.